Most nonprofit organizations that I know run in a very efficient and business like manner, so I hesitate to criticize the hardworking folks in this sector. But there is a tendency in many non-profit organizations to look for quick, short-term results rather than develop and stick to a strategic plan. Some search results I ran across support this observation.
According to Overture, there were about 25,000 searches last month for the term fundraising idea and another 5000 or so searches for related terms like school fundraising idea or sports fundraising idea. On the other hand, the term fundraising plan was searched only about 350 times, with another 100 or so searches for related terms.
Compare this to searches made by business or people interested in business. The term business plan was searched 66,000 times and the term business idea was only searched 11,000 times. Based on these numbers it would appear that far more people in business are interested in a plan more than just an idea. People in nonprofit organizations or charities seem to be more interested in ideas than plans.
One can’t draw too many conclusions from a single observation and to...
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