Choose the right domain name and your business is one step ahead of competition. Get it wrong and you will get left behind. It’s as simple as that.
Domain names are fundamental to the ranking of your website in the search engines. And the search engines will account for 90% of the traffic that arrives at your site. You need traffic. Afterall a website without traffic is like a shop empty of any customers.
So give the choice of domain a lot of thought. It actually accounts for more than 20% of the factors a search engine considers when ranking your site. In other words get the domain right and you will rank higher and get more traffic…get it wrong and you will be making work for yourself trying harder to get the domain noticed in the search engine listings.
So where to start.
First and foremost, you need to know your target market. What is the nature of your business. Boil it down to one single word. Any business can be decribed in just one word. What is yours? Don’t try to describe your business in 2 words or a phrase. Think again and get it down to one single word…it can be done.
Then find a domain that contains...