Every piece of advice at the moment about improving search engine position especially Google suggests that web sites should be updated regularly with good quality content. The phrase Content is King is seen in most articles on the subject now. So what is good content and how do you go about getting it?
You can purchase it, by hiring a copywriter. However to do this on a regular basis will turn out to be quite expensive. So are there cheaper options? At no cost you can visit the article distributors sites and search them for content on your chosen topic. If you are in quite a specialist field you could find that this method does not turn up any useful articles. Whether this works or not and how well it works depends entirely on the topic of your site. You may be fortunate and find a wealth of free reprint articles which are directly related to your site. You may as I have often done in the past struggle to find anything relevant.
If you do find a directory with a useful library of articles then you can incorporate these into your web site via an RSS feed. This way every time a relevant article is published it will immediately appear and update your own site. This...