Off page factors are as important as the on page factors while analyzing competition to enable a successful SEO campaign. Off page factor can be termed as external factors that affect SEO and these factors include incoming links, page rank etc.
The first place to start the process of analyzing the links on your competitors website is at competitorsdomain.com. You can run a link here and will find some of the links but not all. You will probably find only 5% to 6% of real links for your primary competitors. In fact a better option than Google is Yahoo, which displays a higher percentage of real links to your competitors website. But finding the number of links is not the only way of analyzing competition.
If you are wondering why the off page factors like finding real links are integral to a successful SEO campaign in the face of competition then the answer is that the factors will determine the value of the link. The number of links at your competitors website is the least important factor because a particular site can have 5000 incoming links and all of them can be from a single source/site with a low page ranking. In such a scenario, the number of links will...
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