The European Tour Operators Association is calling for careful planning and marketing around the Olympics to avoid a tourism downturn in London and the UK around the time of the Olympics. The ETOA has released a report countering previous claims that countries see tourism benefit from hosting the Olympics.
The European Tour Operators Association report, published a year after London won the Olympic bid, demonstrates that countries who host the Olympic Games suffer a drop in tourism growth in the years surrounding the event. Further to this the report claims that there is no long-term boost to tourism, as has been widely asserted.
In the case of Australia, a trend of over 10% growth in visitor arrivals turned into a decline two years before the Sydney Olympics. The stagnation persisted for more than two years after. By comparison, New Zealand experienced steadily improving tourism growth throughout the past decade. In the five years prior to the Olympics, Australia’s and New Zealand’s tourism was growing at the same rate but Australia’s growth lost ground significantly straight after the Olympics.
A similar ‘Olympic Effect’ is...
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