As PPC (Pay Per Click) advertising becomes more prevalent in the online business world, so do related legal issues. While bidding on keywords, affiliates can hijack trademarked phrases that can result in a loss of revenue for the owner of the trademarked product. In addition, Adsense users may be clicking on ads on their own sites. Worse, your competitors may be clicking your ads. Software could periodically click your paid ad, and quietly drain your account of funds. In some countries, people are paid to click your links. The list goes on and on.
Click Fraud is a growing concern among online advertisers. The worst part about click fraud is that most advertisers dont realize it is happening to them. The advertiser is the only loser in click fraud. The advertising network gets paid per every click whether or not it was a fraudulent click or a legitimate one. As long as the advertising networks dont lose revenue as a result of click fraud they are not motivated to provide a real solution. Although advertising networks claim to fight click fraud, proactive advertisers often turn to third party monitoring systems.
The pay per click industry is in disagreement...
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