Jane is a value conscious shopper. She is always looking to compare prices before buying any product. One day, she walks into a local retailer pricing out digital cameras. She writes down several camera model numbers so she can go online later that evening to see if she can find it cheaper elsewhere. Later that evening, Jane spends two or three hours surfing the Internet before she finds the camera she likes at the price she is willing to pay.
Sound familiar?
Imagine if Jane could just call a phone number, punch in the UPC code of the camera, and wait a few seconds while a database searches the Internet to compare prices for her. Imagine if she could then buy the camera right there on the spot. Sounds like a future technological advancement, doesnt it? Not quite the future; its already here.
Online shopping has made it easier for consumers to get what they want, whenever they want it at the prices they want. Every major brick and mortar retailer now has a presence online not including the smaller, more specialized retailers located around the world. However, the vast array of online retailers can make it difficult for consumers to find the products...
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