Online copywriting requires certain skills to perfect. Indeed, it can even be considered an art as not everyone has the ability to make mostly old information sound mostly new and turn economically written sentences into powerful messages. The secret to online copywriting, however, ultimately boils down to two things: keeping it short and simple.
Why It Has to Be Short and Simple
You can blame it on various factors, but regardless of the reason behind it, online readers tend to be more demanding and impatient. A short and simple copy is able to give them what they want quickly and easily. A longer and more in-depth one cant.
Its also best to think of online readers as having tunnel vision. They have a one-track mind, and if the first instance that they suspect your copy of being unable to give them what they want, theyll immediately switch to the next website in their list.
If you want to please online readers with your copy, you need to give them what they want without any delay. If they want you to explain in greater detail, theyll only have to click the link youve thoughtfully provided for them. But until they do that, its better to stick with the...
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