Lets start with a clear understanding of what a call to action actually is. A call to action is an element or that entices a reader or viewer to take note or make a decision based upon it. Relating this directly to the Internet and websites, a website call to action could be something like “Add to Shopping Cart”, “Buy Now” or “Subscribe to Newsletter”. The main goal of a call to action is to persuade the visitor to click on or interact further with your website, hopefully ending in the visitor buying a product or service or another conversion goal. It is often seen that blue underlined text is clicked on more by website visitors when given a choice because these have been the default standard for many years. It is also believed that the blue text is associated with calming and trust so it more likely to be clicked.
Having described what a call to action is it should be clear that every good business website have at least one call to action on every single page within the website. Given the nature of websites it is often important to give a couple of call to action options to users. When a visitor progresses through your website,...
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