We humans are curious creatures, with a variety of opinions, which make up our personalities, our buying habits, and how we live our lives. These opinions are a result of years of learning and observing. We get our opinions from the media, friends, family and many other sources. In turn we use what we learn from these sources to make decisions about life and more importantly what we buy.
Customer opinions are invaluable to institutions and businesses alike. They allow those in charge to make the appropriate decisions in product development and management. Strategic planning and forecasting are all benefits of harvesting the opinions of your consumers and clients.
There has been a lot of negative economic new lately. The housing slump, mortgage issues, gas prices, and a weak dollar have all added to the financial woes of this country. A large majority of the economic pundits are forecasting a recession, or at least an economic downturn in the foreseeable future. It looks dark and gloomy, but what you may not know is that consumer dont necessarily share in this pessimism.
Consumers and businesses alike are watching the economy with a strained eye....
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