Opt-in email refers to those promotional e-mails sent to individuals who have requested to receive them. Not like spam, wherein promotional emails are sent to a large number of recipients without considering whether such individuals want the information, opt-in emails generally are sent only to individuals who particularly requested for them.
Opt-in e-mails often are personalized, targeted and convey information regarding specific promotions or topics that clients are interested and concerned to learn about.
Usually opt-in e-mails include product information, newsletters, helpful articles and advices or special advertising offers. When for instance a user frequents a certain website selling music and books online, he can “opt in” to accept publications or notices each time his favorite musician or author releases a new material; promotional e-mails may also grant the user with a discounted offer only available for individuals in the opt-in list.
Even though this direct targeted email marketing and promotion is more expensive compared to bulk unsolicited email, surveys do reveal that this is more effective.
Opt-in email has many forms. ...
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