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The Current State of Online Free Trials in the e-Business Scene
Every year, hundreds of e-business websites worldwide employ online free trial campaigns to promote their goods and services. These campaigns usually run for a limited trial period, often up to 90 days. During this trial period, these companies offer free goods and services, aiming to convert responders into paying customers at the end of the trial. Some service companies even offer a limited period free trial as an ongoing company policy.
Upon offering a free trial, each company wants to draw only genuine customers who complete an online form to register. These forms are simple, requesting only key information, such as name, address, telephone number, email address, and some personal preferences about products or services. Beyond that, most companies do very little to verify the user. The campaign goes as planned, and the company meets its free trial commitments.
Along with the genuine customers out there, the marketplace is full of people who are on the prowl waiting for these opportunities to make fast...
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