An absolute crucial part of website-building includes optimizing the website to attract free traffic. Optimizing your website can save you up to thousands of dollars in paid advertising. Even if you do not have high revenues, this can remain an asset to your website for a long time to come. If at some point in the future, you decide to sell, being able to show interested buyers your completely free search engine traffic will lift the perceived value of the website.
First of all you need to learn how to optimize your website to attract free traffic. I guess your first question should be, how do you go about optimizing your website to attract free traffic from search engines, such as Google?
One of the best ways in which to go about this is to setup link partners with other website owners in your particular niche. One way to do this is by joining a link exchange program, or you can search for willing web masters yourself. Be careful when choosing a link exchange program. Do a little research first or it could do more harm than good. You want a program that will get you links with partners in your niche and not too many too fast. Add them over time.
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