If you have a blog and do not want to have it to consume you life with promotional and marketing efforts, you will have to turn instead to search engine optimization techniques.
Although there is an ongoing debated regarding the best ways to achieve search engine optimization, those who know about such things seem to agree on two points.
1) Maximum search engine optimization demands that you use specific, well chosen keywords to optimize the content of each of your blogs pages; and,
2) You need to create either one-way inbound links to your blog, or reciprocal links.
The search engine optimization for your blogs should begin before you even build them, with keyword research. The first thing you need to learn, if your blog is to generate decent traffic, is what keywords will attract the greatest number of visitors for the smallest amount of work.
The easiest way to do this is to either pay for a daily or monthly subscription to WordTracker, or to use the Overture tool to research the number of searches which have been performed on every blog appropriate keyword of which you can possibly think.
Make a record of the number of searches...