The Internet is a vibrant community, and everyday, businessmen, entrepreneurs, and innovators are finding ways and means in order to maximize its potential. Others opt to create their own tools; others innovate on previous methods.
The same is true for marketing strategies of many companies (both start-up and established) onlinesome employ tried and tested methods, like multi-level marketing; others create their own methods, at times from the simplest of inspirations. Viral marketing however, is a newer phenomenon than multi-level marketing.
Viral marketing was said to have began after a California-based animator decided to send the graphic animation of the popular dancing baby to a couple of friends. After a considerably short amount of time, the animated file was found appended in various emails being passed around online.
What is viral marketing anyway? Viral marketing in its very nature, aims to utilize existent social networks existent in the Internet. This is done by sending out product samplers (as in e-books, documents, graphics, etc.) and, in effect, having the people using the Internet to pass around to people they know what they would deem to be...
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