In the world of internet marketing, the more people who go to a website theoretically have an upper hand in getting more revenue, recognition, and maybe even a lot of friends.
Traditionally, this would take a lot of marketing capital to pull off. Large companies with a huge warchest would have the advantage, overwhelming the market by sheer repetition. Whats important was that the message came across. With more people connecting online, however, the rules changed dramatically.
Thinking out of the box, some companies started taking advantage of people who manage to infect other people by word of mouth. If the next people like the message, then they pass it on to infect others as well. Growth of the virus becomes exponential, infecting others with the message in epidemic proportions, until everyone has caught the bug.
Something we commonly do when we see a good movie, tasted good food, and read a good book has finally been adopted by the advertising industry for its own purposes.
Whats important now is that the message comes across enough to be passed on. This marketing technique is called viral marketing.
Done right, viral marketing,...
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