Have you ever stopped to notice that your marketing campaigns and activities are not paying off, or getting your desired result? So, you are spending a fortune on marketing booths, exhibits, brochures, flyers and so on and still your client database has not improved? Have you ever stopped to think what are you doing wrong? What is it that you lack?
You may have a pool of right-brain creative people in your marketing team, producing impressive brochures and coming up with great exhibit ideas, but do they have the left-brain analytical people for a better understanding of the statistics and trends in the modern-day information and tech-savvy market? I guess not.
This is the usual reason why most companies waste time, money and effort on futile marketing campaigns and activities-they dont have the right people for understanding the market.
Yes, they have the creative ones but that is not enough to generate the result your company is aiming for. These creative people of yours may only be wasting their creative talent because it is not well-aimed at the target. Fortunately, more and more companies are realizing this mistake and so they are now outsourcing their...
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