So you put a lot of work into creating a really great website only to find that noone can find it and Google doesnt rank your site very highly. You hear about a thing called “search engine optimization” and decide to give it a try. Before you go adding your keywords to every element of your pages and building links any way you can, take a step back and remind yourself of the old saying, “sometimes less is more”.
Search engine optimization, or SEO, has really taken off over the last five years as more and more fledgling webmasters have created websites, only to find that noone comes to visit. As they search around for ways to get more visitors, most of them quickly find resources on how to optimize a web page for the search engines and go right to work sprinkling keywords everywhere and building links from any place they can get them.
This causes problems for a search engine because, lets face it, you are trying to manipulate the search results and they are trying to avoid being manipulated. After all, just because YOU think your site is a great resource on a topic doesnt mean that it is. Google has already adjusted for the...
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