Small business owners would do well to consider writing an article a week about the solutions offered when clients do business with you. These may be published at no cost by online article syndicates, and each will have a link back to your website. Having outside links TO your site is one of the keys to improving search engine ranking.
Important: Write from a neutral point of view. You are not selling your product or service; you are selling your reputation as an expert. Do not include any pricing or offers. Write as if you were explaining something to your neighbor or someone who would never ever become your customer.
Years ago I had cartoons published in various business newsletters, and sometimes the tough part was coming up with ideas. I developed a system that worked beautifully. Instead of taking 8 hours to come up with a humorous situation and then 4 hours to draw the cartoon, I was able to get several concepts in 10 minutes, and do 2-3 cartoons in 8 hours total. Here’s my system with a twist for article writing, and it works.
GETTING IDEAS
Do this exercise and fill in the blanks. You know _____ when _____. The first blank is a...
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