When I think of Pay Per Click, I think of a marketing strategy that has two different sides – one where you pay for published ads and one where you get paid for publishing ads. Somebody is always paying for the click, whether it is you clicking on someone’s ad or another person clicking on your ad. Pay Per Click depends on how you look at who is paying.
If you use Google to search the internet then you may find that your search results include “Sponsored Links” (on the right hand side of the search results page). If you click on any of the Sponsored links, the advertiser that placed the ad you clicked must pay Google for that click. If the advertiser is you, you are the one that pays. The price that you would pay depends on how much you have bid on the keywords used to generate the ad. This marketing tactic is called Google Adwords.
In addition to the ads being displayed with the search results, Google allows owners of websites and Blogs to display the same ads as contextual ads. Contextual refers to content that relates to the subject of your web page. This system is called Google Adsense. Each time a visitor clicks on an ad Google pays...
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