With PC and IT support many small businesses often see costs and not a lot of benefit. However what can cause the biggest problem for a small business buying IT equipment is why. Why this particular PC ? Why a server? What is a server and why should I have one? The benefits are not always obvious to non-technical users. Knowing what advantage the latest technology might have really doesnt matter if you work out taxes or you worry where your trucks are.
I think there are a number of possible reasons why this happens.
Technical people can appreciate functionality but may not always explain clearly how it can satisfy customer needs.
They can be guilty of not using simple English and pepper conversations with TLA (Three Letter Acronyms) and other IT jargon.
They tend to use IT Speak to explain IT problems they understand as simple, rather than simple English.
So how can we get from IT Speak to Simple English?
IT Speak is its own language. When a language teacher is teaching a beginner class they use a limited range of sentences or expressions to instruct the learners. If they use too many expressions students can get confused and find it...