A “novelty shop” might be the best way to describe Peet’s Coffee and Tea as they celebrate 40 years of coffee excellence and commitment to their craft. Peet’s Coffee and Tea is a genuine icon in the coffee industry that revolutionized the way on how coffee should be enjoyed.
When and where Peet’s began
The first Peet’s Coffee and Tea was built in 1966 at Berkeley, California, specifically at the corner of Vine and Walnut, a few blocks away from the University of California.
The founded, Alfred Peet, was raised in Alkmaar, Holland where his family earned a living in the coffee and tea business. After World War II, Alfred Peet worked in tea trade in Indonesia. When he was 35 years old, he moved to the San Francisco Bay Area, the place where he began his own coffee and tea business- a craft he learned from his family.
Peet’s progression
After the first opening of Peet’s Coffee and Tea store in Berkeley, Peet continued to improve the quality of the coffee by experimenting with different types of beans. Roasting and blending, two vital components of a perfect cup of coffee, are perfected in the way...
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