Your website is a living breathing extension of your business. It is a constantly evolving project. There is no such thing as a date of completion. Projects might be completed, but not websites. Unfortunately, many businesses largely ignore their websites. Managers and business owners fail to dedicate an ongoing effort to make improvement. If you ask a business owner some very simple questions about the website they own, you might get some strange answers.
It is mind boggling that a company will invest thousands of dollars into building a website only to ignore it completely. Once your site is up and running you work has just begun. As they say, if you cant measure it, you cant manage it. You have to monitor your website to understand what is happening. If you have made a change to the site, you need to study the effects of the change. Did the change improve or hurt the sites performance?
Dont expect results unless you believe that your website can change your business. Take a proactive approach to perfecting your web presence. Dont react to problems, instead circumvent them. By the time your customers start complaining about problems they experience on your site,...
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