One of the greatest challenges to an email marketer is building a cost effective list. The major reason there is such challenge in this endeavor is that up to almost thirty percent of all email addresses change after being submitted. Of course this shouldnt stop a good marketer. What it will do is require them to take a more aggressive approach in order to survive and stay in step with their competition. They must expand their potential client base in order to get a higher return on their investment.
Obviously one of the simplest ways to maintain an email list that will actually contact the intended recipient is to get their permission. Not doing so opens the door to being found guilty of webmail spamming. Getting a spamming complaint is not good. Spamming has the potential of creating unwanted legal problems which can escalate into an expensive law suit for breaking U.S. email regulations. Therefore it is not uncommon nowadays to see a convenient sign up form being offered on nearly every web page someone visits these days. A good marketer should not miss any opportunity to change a visiting web surfer into an ongoing email subscriber.
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