Unless your small business is situated under a rock, you’ve probably heard something about email marketing by now, and you may have even wondered if it’s time for your small business to get into it.
In its simplest terms, email marketing means communicating with consumers through email. But there’s a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, “Yes, I’d love to hear from you.”
That’s where permission email marketing comes in. Permission email marketing means giving valuable information to consumers who have requested to receive it. It is the ONLY legitimate way to send an email marketing campaign, and it is the only way your small business can benefit from email marketing.
But how do you get your customers to say “I do”?
If you have an online business, or if your offline business has a website that receives many visitors, compiling subscribers can be as easy as adding a subscription box to your website. You would offer users something valuable, like a periodical...
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