What does individuality mean in the hotel industry? As far as boutiques are concerned, its not just about being a little bit quirky; hanging modern art on the walls, sticking some designer chairs in the rooms or making all the fittings stainless steel. Its about a design theme that runs through the hotel from start to finish and affects everything from the cushions on the sofas to the dessert menu in the restaurant.
Location
Where does the inspiration for this individuality and personality come from? For some hoteliers, it comes from the location. Its unsurprising that boutique beach hotels are clean and simple, bringing the colours and textures of the coast into the building and using architectural design to allow guests to feel at one with the sea; large windows, folding doors and seawater pools for example. In contrast, small hotels that are based in cities often reflect either the present-day energy or the historic past of their location. Through the use of rich colours or minimal materials, antique furniture, period art and a variety of textiles, designers can create a hotel that truly reflects its location.
Culture
Many hotels show influences...
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