The term Picture Bait was born on December 30th, 2006. It was coined by Michael Gray, aka Graywolf. Michael Gray has been a full-time SEO since October 2004. Before we discuss Picture Bait, it is important that you have an understanding of its predecessor Link Bait.
According to Wikipedia, Link Bait is any content or feature within a web site that somehow baits viewers to place links to it from other web sites. Link Bait, which was originally coined by Aaron Wall (the author of SEO Book), was one of the hottest search engine optimization topics of 2006. Link Bait is exemplified by popular sites like Digg, where the main objective is to craft a piece of content that reaches out to a wide variety of readers to the point that they are willing to give it their Digg (or vote of interest).
Now that you have a better understanding of the term Link Bait, we can take a look at the new concept of Picture Bait. Picture Bait follows the same concept as Link Bait, but instead of focusing on content, it focuses on using a picture to entice the reader to read more of the content. Graywolf uses the example of meme sites which give users the option to post a picture next to a link...
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