“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker
What is a pitch?
A pitch is designed to attempt a logical series of steps in order to arrive at a desired outcome.
What is a script?
A script is the same thing as a pitch.
As I see it, there are two ways scripts and/or pitches can be useful. The first is they can be useful to learn something new and the second, they can be used to persuade the write of the script, because ultimately, the writer of the script is the one who it’s really designed to influence.
Other than that, they’re useless. By pitching the pitch and ditching your script, you are absolutely going to excel in your business.
Now here’s an alternative that is phenomenal. Its easier, more effective, and more efficient.
Persuasion.
What is persuasion?
Persuasion is rapport. It’s giving someone exactly what they want. It’s understanding the customer so well that you mold your product or service to fit them.
What does your customer want the most? That’s...
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