For the network marketer, having a central website location to send potential customers is a must have. But this does no good if nobody sees your website. In order to be seen, the website needs to be marketed. Therefore, prior planning for successful website marketing is required.
It may sound tough, but it really isnt if you just ask yourself a few key questions and then act on the answers as they apply to your business. This is not about your expectations or projections, but about who your optimal customer is and what you can do to bring them to your website
Step one is recognizing who you are marketing to. These questions can help define your optimal customer:
1. Are they male or female?
2. Do they work at home or outside?
3. Are they professional, blue collar, business owner or a stay at home worker?
4. Household income?
5. Can they afford my product/service as a single purchase, occasionally or on a regular basis?
6. Will they purchase my product/service as a gift or for themselves?
7. How much time do they spend online?
8. Where do they shop for these things? Online, in physical stores or both?
Once you...
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