The history of sailing is over thousand years old and it is founded on plenty of peculiar traditions which have kept this art alive until today; the e-commerce is a new-born economic sector which boomed together with the world-wide spreading of Internet, it suffered a deep breakdown in 2001, but which is now one of the most reliable economic branches, despite of its main protagonists being virtual. The E-commerce represents a constantly developing sector, always updated and on the cutting edge for all what concerns providing services; in contrast the art of sailing calls to mind a calm atmosphere where everything news included smells like tradition.
What do these completely different worlds have in common?
Web portals for on-line boat sales represent the link between these two realities, which in this way create a unique situation, as close as possible to the perfect competition market form: many buyers, many sellers, supply and demand as the unique elements determining price levels and quantity sold on the market. In the past pleasure boats market was strongly affected by elements disturbing the functioning of the perfect competition such as incomplete or...