So you have a podcast. Thats great, but dont quit your day job just yet. Unfortunately, unless youre Ricky Gervais it might be more than just a little difficult to make money off podcasting. If you are Ricky Gervais: A.) Can I borrow some money? B.) Can I guest star on the new video podcast?
So why arent there more podcast millionaires? Most podcasts dont have the audience necessary to generate any significant ad revenue. The other problem being that as podcasting grows, so do the number of shows targeting the same audience. The larger and more successful podcasts can generate revenue by charging subscription fees for their shows, or even by charging for the back catalogue of shows. Even amongst the larger corporations, excepting The Wall Street Journal, and Consumer Reports, most havent been able to sell enough subscriptions to their web-based content to be anywhere close to profitable. Apparently just having a recognizable brand isnt enough to sell subscriptions alone.
The key is finding ways to make podcasts engaging, and effective. Right now businesses are using podcasting as a marketing tool to attract clients in much the same way that blogs lead to...
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