You own a business and a chance of getting sponsored falls into your lap. You think its an opportunity of a life-time, its not everyday some other organization wants to sponsor your venture. Of course, as with all chances such as this, the excitement of landing a seemingly good deal takes over.
But before you actually take on the offer of sponsorship, there is a need for proper evaluation on your part. Through this practice, you are taking a look at the aspects of the offer and the arrangement of agreement that is prepared for your business. Do not be drawn immediately by the publicity your business will receive, for all sponsorships include an amount of exposure.
It is best to choose carefully when being offered a sponsorship. Elements of relevance and compatibility are very important for your businesss image and market longevity. To give the proper evaluation, below are questions to ask.
Questions that need to be asked
Will this add more customers/clients/buyers?
Adding customers means increasing sales. The name that sponsors you has no bearing whatsoever if the result it yields neither brings or adds customers to your doorstep. It would be...
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