Modern day online poker sites must stand in line with one of their greatest assets, the affiliates. These two very different industries survive by making the other as successful as possible. It is almost the epitome of the perfect business structure, with two successful industries feeding the other not only to create further success in their field but also in it’s own. The marketing formula that has been developed by the affiliate program is such that it is not only risk free but hugely effective for the companies that utilises it. Affiliate programs not only allow everyday Internet users to subsidise the investment on their website with extra capital, but also allows big businesses to thrive by being able to spread their zone of influence further.
The affiliate program is a cost effective way for poker sites to advertise purely because they involve no real up front outlay. All the site has to do is to provide advertising materials, such as banners, word links and formatted e-mails and their part in the business is done. Affiliates come to poker sites or poker affiliate programs to ask to host the advertising purely because it is an easy way for to earn a little...