A few years ago it seemed that every time one opened a web page one would be bombarded with offers for this or that. Pop Windows had arrived with a vengeance.
As time elapsed the point was reached where surfing the Internet was almost like playing a video game; when the ad appeared one would try to close it before another one arose. This annoyance factor is precisely why we have seen the decline in the use of pop-up windows on todays Internet; surfers simply do not even look at pop-ups anymore. They close the window out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. It is simply not worth the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers time.
Studies have shown however, that even with these setbacks, pop-up windows are still an effective method of Internet marketing. Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop-up ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the...
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