Think of it, if you get lots of traffic to your website and added a link on your website pointing to a different website, you will be diverting traffic away from your website. Did you know that linking your website with a banned website could in fact get your website banned also? A Link exchange is a great way to market your website in a very cost effective manner. You want to generate more hits to your website but need a good source.
First and foremost, a Reciprocal Link Campaign encourages webmasters to explore the various websites in their genre. By trading links between websites it is an incentive for each webmaster to keep the link up on the page. If one webmaster takes the link down the other webmaster will do the same and no one wins. Reciprocal linking is the exchange of links between two websites, one site places a link on its link exchange page and the other site does the same, both sites do this in the hopes of improving the traffic and ranking with the search engine. More and more webmasters use reciprocal links to increase their sites ranking, as more sites do reciprocal link exchanging the search engines are also changing their algorithms to keep up with...