Powerful Referral Networks – Build A Powerful Referral Network And They Will Come
As solo business owners, we sometimes feel like Lone Rangers on our own, trying to figure out ways to bring in more clients. A business owners survival and growth depends largely on bringing in new clients. Who wants to be alone on the range, single-handedly trying to figure out how to bring in clients and expand business? That takes tremendous energy, and hard work to produce average results.
Instead of operating on your own, there are ways to creating a sales force of people happy to refer business to you. Think about how big companies increase their sales. They have large sales forces out there selling their products. The sales people are educated about the product, calling on prospects, and are paid commissions based on the number of accounts they bring in. One of the differences between a big company and you is that YOU are the one. You are your sales force, that is, if you operate as a Lone Ranger.
An effective way of creating your sales force is through your referral network. A referral network is a group of people who already know you, understand your business,...