Powerful Routines; Identifying Sales Scenarios and Developing Best Practices for Improvement
Your sales day, week and month are full of scenarios.
Each one is unique as to how, when and why they occur. But what’s not unique is how often they occur in similar situations, similar prospect titles of contact and similar companies by industry.
For example…
Why do sales cycles get so drawn out, causing closing ratios to plummet? It’s because salespeople fail to identify all significant decision-makers in line with their selling proposition.
Now, wouldn’t you say that’s a significant scenario?
Simply because they have not identified the significant decision-makers, the right people will not be around the table to fairly evaluate the proposition to give a “yes” or a “no.”
So, let’s attach a name to this scenario for a common language approach. Let’s call it “All the Kings Men.”
Next, I suggest that you develop some Powerful Routines (which are basically results-oriented tactics) to combat this undesired scenario.
Think of Powerful Routines as your...