For some online entrepreneurs the advent of Pay Per Click (PPC) advertising is something on par with affiliate revenue programs. This may sound like an odd statement so let me explain.
In affiliate revenue programs a website is developed with the singular purpose of encouraging visitors to make a purchase through your site. The items they can find on your site are actually purchased from a third party website using the affiliates website as the portal. However because the customer used the affiliate revenue site to make the purchase the owner of the site receives a commission for the sale.
Many home-based businesses use some form of affiliate revenue program to provide residual income.
The use of PPC advertising in the body of your website has nothing to do with commissions, but it does have to do with payment for accepted advertising.
In this scenario individuals may come to a website because it is filled with knowledge-based content. That content is rich in keywords or phrases. Advertising is automatically chosen for the website based exclusively on content. When a visitor clicks on your website they will find a compliment of PPC advertising that...
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