Pay Per Click (PPC) advertising is designed to bring targeted customers to an individual website. The ecommerce business owner pays an agreed upon amount to have this advertising placed on the web. Many PPC affiliates are beneficiaries of this type of advertising.
In essence, whenever a PPC ad is clicked the advertiser is charged a fee. From the business owners perspective this is advantageous because it is intended to bring a more targeted consumer to the site. The information does not cost the consumer anything while those who place the ad and those who agree to run the ad receive a portion of the income from each click.
Let me paint a picture for you. A competitor notices your PPC advertising on several sites. They understand the possibilities represented by your PPC advertising. They consider the possibility of making multiple clicks on your PPC advertising in an effort to drain your advertising revenue while making sure very few have the chance to actually be impacted by the advertising effort.
Some individuals have done this very thing in an act of sabotage. Why is the problem not more widespread?
The first response to that question has to do...
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