For those of you who have already launched your initial podcast, it may take a while before you begin to see an increase in traffic to your site. But it may be a good idea to start considering how youll respond when you do. Before you figure out how to spend your new revenue, its necessary to train your staff to cope with the increased amount of interest and additional consumer inquiries, so that they can become satisfied and loyal customers.
First of all, it is important to remember that your podcast is only one part of the marketing mix. So anything that you mention or highlight in your podcast should be reflected elsewhere. Theres no point in directing people to check out a new range of products online if they arent featured on your site. And even if the product is listed on the site, you need to make sure that it has prominent placement and is not hidden in some dusty corner of your site thats harder to access than Fort Knox. It seems obvious, but its usually the seemingly simple things that get overlooked. It’s also important to note that your sales force or customer representatives will require training so that they too are equally knowledgeable...
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