Once upon a time a press release was sent to the nearest newspaper in the hopes that at least some of the release might make it to newsprint. Today a press release to a local newspaper may be included only as an afterthought.
In marketing your website the use of a press release can be an effective means of drawing people to your website.
Certainly there are skills involved in writing a press release and there are plenty of qualified freelance writers who can assist you in the development of a solid press release. However, as with any new process it is possible to learn the skill of press release writing.
In todays online community the press release is about more than trying to pass muster with the news media. Today press releases are routinely found on individual websites and can be picked up by affiliated websites. In essence when a press release is written it needs to appeal to the news media, but it also needs to connect with the public.
Many online businesses will place a press release section on their website as a means of keeping visitors informed of new developments within the company or the website.
A press release can be developed for...