One of the costliest mistakes companies make when creating their web sites is hiring graphic designers who specialise in print design. Many print designers believe that if they can learn HTML, they can easily transfer their “vision” from the printed page to a web site, thus having a special advantage in designing for the web.
Print design specialists tend to make one profound mistake: using print layouts and print marketing strategies to design and market a web site.
The fact is that any successful web design needs far more than a print designer who’s learned HTML. It requires a new paradigm of thinking about design itself — what we call “Achieving the Web Design Mind.” While there are many examples than can be made with this, here’s a summary of how a print designer and a web design specialist differ in their approaches to putting together a web site.
The Print Design Mind makes the art the priority. Print designers tend to equate a site’s worth with how stylistic it looks or how many special design features it has — animations, sounds, frames, special plug-ins, etc. Print designers rely on WYSIWYG...
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