One of the key questions you will need to ask when it comes to product launching is an important one in relation to how you market the product. The question is this what is the sales potential of the item you will be selling?
In our tale of two products we look first at a hand crafted wooden box. This box has hand carved accents on the top and comes with a velvet-lined interior. These boxes are also the work of one recognized wood artisan. Several movie stars and even a few well-known politicians have commissioned special editions of these wooden boxes. When these special editions are ordered it typically takes 4-6 weeks to complete and orders must be insured when shipped.
The second product is also a wooden box. It is machine tooled. It has a felt lining that is placed on an assembly line. Thousands of these boxes can be assembled each day and orders are often shipped out overnight. These boxes can be customized for corporate giving and artwork can be laser engraved with names and company logos. The box is designed to hold other specialty gift items from the company catalogue.
It doesnt take long to see that the primary difference between these two...
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