Product Sourcing Strategies – New Trends That Will Work For Your E-Biz
Changing with the Times
In recent years, online shoppers have gotten more computer-savvy and more comfortable making purchases over the Internet. As a result, their expectations have grown. They know what theyre looking for and they have more choices, so theyre more discriminating about where theyll shop. Thats why its important for online sellers to adapt the way they source products and give their customers what they want. Fortunately, some new trends have emerged in product sourcing that are ideal for the home-based retailer:
Vertical Product Sourcing
Consumers want to buy from e-stores with specialized product lines. Lisa Suttora, of http://WhatDoISell.com, explains, “Vertical product sourcing is going very deep and very narrow into a product line. You want to focusing on those narrow niches. For example, if you sell general home dcor, you might concentrate on teen home dcor or home dcor made from organic materials. But make your products closely related variety stores dont work well online.
Target a Demographic
Consumers want differentiation, so you,...
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