1. The most successful products solve a problem. You may think you have a great idea, but if it doesnt solve a real problem, then youll have a tough time generating interest. A good rule of thumb when brainstorming a new idea is to look for the problem first. Find out where consumers are experiencing pain, and then find a way to relieve it.
Example: If a manufacturer designed a special blend of potting soil that made it so people never had to water plants, the new potting soil would be solving a problem. People would no longer need to remember to water plants or spend time caring for them. On the flip side, if that same manufacturer designed a special blend of potting soil that was red instead of black, the manufacturer isnt really solving a real problem as the color of potting soil does not present a problem to most consumers.
2. Products that are dependent on another product are cumbersome. Innovation leads to change which leads to better products. Manufacturers are constantly improving their products to keep existing customers and attract new ones. If you create a product that depends on another product or attaches to another product, you run the risk of...
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