The Internet offers a unique opportunity to market your product or service without investing a lot of money. You might find you need to invest considerable time and effort, but you cant really expect to succeed at anything without investing time and effort, can you? The uniqueness of the Internet as a way of communicating means you must adapt your marketing strategies to take advantage of its strengths.
The place to start is your website. If youre trying to market your product or service over the Internet, you no doubt have a website. Once your site has been carefully written to tell people what you do, how you do it, who you are, and why they need what you do, and carefully designed to support that message, it will hopefully start generating some traffic.
Track and analyze that traffic. Most web hosting companies offer traffic analysis data to clients. It is probably your best tool to evaluate the effectiveness of your websites performance and your marketing techniques. If you take the time to understand the data, you can start to understand what makes your audience tick. Is one page attracting most of the traffic? Is there one page out of a series of pages...
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