Branding involves creating symbols that potential fans or “targets” will associate with you or your product.
Those symbols, when combined and attributed to your brand, are then known as your brands identity.
Branding is reflected in everything you do or say as an artist or musician.
The pictures you take, Your autograph signatures, your name, logo, interviews, cover art and anything audible or visual should all be taken into consideration when developing your brand identity.
If your music brand is still young (under five years), be careful of everything you do or say in public.
Remember the Dixie Chicks? The Dixie Chicks were on top of the world until the day Dixie Chicks lead singer Natalie Mains made disparaging remarks about George W. Bush while overseas. With those remarks about George W. Bush, the Dixie Chicks branded themselves as “unpatriotic”. Hundreds of radio stations immediately yanked the Dixie Chicks music off the air. Be warned, watch what you do or say very carefully.
Back in the day, artists had publicists who would coach them as to what to say or do. Of course this often made the...
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