Free promotional gifts are rarely turned down. This statement makes promotional gifts a great choice for any business that wants to be remembered by its customers.
According to an article in the on-line edition of “Advertising Age”, more marketers are seeking to target ads to their audience by using demographic data they have collected. This is resulting in unique campaigns targeted to smaller groups of clients that have more in common. The problem with this is the possibility of becoming “overzealous” and getting stuck in a bad, costly business deal. Some of that worry can be eliminated with a savvy promotional gift that targets your audience.
Giving personalized promotional gifts with your companys name and logo or a promotional gift that represents local flavor will surely be appreciated by everyone. A 2006 July/August article in “Successful Promotions” magazine gave an extensive list of ideas for unique promotional gifts that promote local flavor. A few of the personalized promotional products suggested were orange-flavored lip balm for Florida companies or gift baskets filled with local products.
Promotional...
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