There are two main reasons to write a business proposal. Either someone has invited you to submit a RFP (Request for Proposal); or you are trying to gain support or funding from your employer or another organization.
When drafting a proposal the most important thing to keep in mind is that the reader is looking for benefits; they want to know how your product, service, or idea adds value to their operation. Therefore your proposal must be well-written and it also must clearly indicate how you can fulfill a current need.
Here are a few tips to help you improve your proposal:
1. Make the proposal about your customer. A proposal is not the time to tell about your mission, your locations, or how long you have been in business. Instead you should state how these (or any other) aspects benefit your client.
2. Show and dont tell. Do not tell your prospect what you can do for them, but show them using clear examples. Avoid unsubstantiated hype like best value, low risk, and cutting edge; unless you are willing to prove it.
3. Be careful not to include irrelevant information. If you are making the proposal about the reader, and showing instead of...
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