Search engines have always been a part of the Web landscape as increasing complexities of retrieving information from the Web make it more difficult for regular users. In the past, the toss up for search supremacy has been pretty neck-and-neck. Now Google is the acknowledged king of the hill.
Google has so far been a rising meteor as dot-com companies go. When the bubble burst on tech stocks, Google has navigated to safer waters with its savvy marketing, shrewd technological advances, and a gamut of user-friendly features that cater to the whim of its consumers.
Most of the revenue of Google comes from solicitations from its clients through the use of Google Adwords. Tied with its Search Engine function, Google Adwords piggybacks on the search results to give the user an opportunity to go to a relevant company website.
Google Adwords can be described as a pay-per-click service that can draw traffic to client websites. Depending on the clients budget, Google can scale the exposure of the ad, leveraging its frequently used search engine to draw interest from consumers.
Advantages of Google Adwords include:
1. Reach. Adwords claims that about...